smart meetıng platform
for In-depth ıntervıews and focus groups
Video meeting tool designed for qualitative research. Helping you
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generate ideas & gather feedback
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test usability & evaluate concepts
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understand customer perceptions
Works on browser - no downloads!
what makes us dıfferent?
HIGH QUALITY
STIMULI
SHARING
You can upload videos, photos and presentations to Brainstork and share during the discussion. This way you can show the materials with highest quality! Even with poor internet connection.
REAL TIME FEEDBACK COLLECTION
You can gather feedback using open ended questions, multiple choice questions or emojis. Only the moderators and observers see the feedback. This way participants don't affect each other!
MULTIPLE VOICE
INFRASTRUCTURE
TECHNOLOGY
Our multiple channel audio system makes the discussion experience closest to real life. The voices don't cancel each other out, even if everybody talks at the same time!
No More Boundaries!
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Create virtual rooms , invite up to 12 participants from multiple locations; run online focus groups and in depth interviews (IDIs). Lower your costs by eliminating travel, accommodation and facility expenses.
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Create stimuli by screensharing, or show your materials directly on onur platform! Collect feedback anytime via pop-up note windows. Use breakout rooms to divide participants in smaller groups with just one click.
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Your observers and translator can follow the session without being seen by the participants. They can always contact the moderator via separate chat window.
Moderator
Moderators can run the discussion and invite participants.
Participant
Participants join the session with a link & password.
Observer
Observers can follow the discussion without being noticed by the participants.
Translator
Simultaneous translation
is enabled by two
channel audio
research orıented roles
Easy report & analysis!
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Every session is recorded in the cloud for further analysis, even the discussions in breakout rooms! Use video snippets to create outstanding presentations for your client.
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The notes taken by participants throughout the session are saved. Use them to understand preferences, perceptions and ideas.
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Chat history with the client is documented. You can pinpoint their concerns and increase the customer satisfaction significantly!
We carried out K&A Videodramas, our online-adaption of established Psychodrama® approach, via BRAINSTORK. A great benefit for consumers is to run the Video directly in the browser, so they do no need to install further applications. Test material was integrated directly in the BRAINSTORK, no switch to other platforms or tools was necessary. A clear separation of participants and observers and an intuitive handling gave our clients the typical ‘behind the mirror’ feeling. For us the most effective Online-Video Tool for market research.
Andreas Putz
K&A Brand Research
Growıng together wıth our partners
ADvantages of onlıne focus groups
TIME
SAVING
Conducting online focus groups saves significant time. Participants and moderator don't need to travel.
PARTICIPANT DIVERSITY
Web based video conferencing enables to conduct research with hard to reach respondents.
STIMULI & INTERACTION
Digital platforms enable rich stimuli options like screen-sharing or break-out rooms, which are difficult in a face to face environment.
EASY REPORT & ANALYSIS
Video recordings, saved notes and chat messages makes analysis easy for the researcher.
LOW
COST
Online focus groups eliminate several cost items such as travel, accommodation, parking & facility.
GEOGRAPHICAL INDEPENDENCE
Participants can join the focus group sessions anywhere with a stable internet connection.
Data Securıty & GDPR
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All voice, video and signaling traffic is AES-128 encrypted. Optionally, AES-256 encryption can be added.
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We're fully GDPR compliant, ensuring customer privacy and comfort.
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Our data centers are located in Frankfurt, Amsterdam, Dublin and London.
