Qualitative
research software
for consumer conversations
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Manage multi-country research projects.
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Conduct online focus groups, in depth interviews, usability tests.
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Transcribe and analyze the recordings with AI.
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Collaborate globally.
streamline your research process
/01
set up
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Create your projects in multiple folders and collaborate
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Schedule online interviews, groups or stream your facility
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Recruit your respondents yourself or assign recruiters
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Interact
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Use 7 qualitative exercises to gather feedback
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Collaborate with Miro Whiteboard
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Share your screen or show stimuli from library
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Use breakout rooms to create group dynamic
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Analyze
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Transcribe the session with the power of AI
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Save important moments during or after the interview
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Create video snippets to summarize the findings
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Share the results with your stakeholders
Collaborate globally
We designed and developed Brainstork as a collaboration platform where all stakeholders join according to their roles. Everyone accesses the relevant parts of the platform and sees only what they are supposed to see. We power multi-market enterprise level research projects with simultaneous translation.
Translator
Moderator
Project Manager
Co Moderator
Recruiter
Observer
We carried out K&A Videodramas, our online-adaption of established Psychodrama® approach, via BRAINSTORK. A great benefit for consumers is to run the Video directly in the browser, so they do no need to install further applications. Test material was integrated directly in the BRAINSTORK, no switch to other platforms or tools was necessary. A clear separation of participants and observers and an intuitive handling gave our clients the typical ‘behind the mirror’ feeling. For us the most effective Online-Video Tool for market research.
Andreas Putz
K&A Brand Research
Growıng together wıth our partners
ADvantages of onlıne RESEARCH
TIME
SAVING
Conducting online focus groups saves significant time. Participants and moderator don't need to travel.
PARTICIPANT DIVERSITY
Web based video conferencing enables to conduct research with hard to reach respondents.
STIMULI & INTERACTION
Digital platforms enable rich stimuli options like screen-sharing or break-out rooms, which are difficult in a face to face environment.
EASY REPORT & ANALYSIS
Video recordings, saved notes and chat messages makes analysis easy for the researcher.
LOW
COST
Online focus groups eliminate several cost items such as travel, accommodation, parking & facility.
GEOGRAPHICAL INDEPENDENCE
Participants can join the focus group sessions anywhere with a stable internet connection.
Data Securıty & GDPR
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All voice, video and signaling traffic is AES-128 encrypted. Optionally, AES-256 encryption can be added.
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We're fully GDPR compliant, ensuring customer privacy and comfort.
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Our data centers are located in Frankfurt, Amsterdam, Dublin and London.
