We are a technology start-up based in Berlin. As a born-global company, we believe that communication is the essence of each and every relationship, including but not limited to the ones with colleagues, customers, and investors. We aim to enable every organization to have meaningful conversations with their customers, employees, and stakeholders without physical limitations.
We started to develop BrainStork as a secure internal platform to effectively communicate with our team, advisors, and customers from numerous cities in three countries. What we needed was to gather actionable feedback, ideate, and hear the opinions of a community spread around the globe. It would not be enough to learn what they think only; how they feel is equally important. That's why traditional e-mails and surveys would not suffice. Face-to-face interaction was a must, but the existing online meeting platforms did not provide the required tools: the ability to share visuals, videos, and sketches in high-quality. Our physical gatherings involved facilitation techniques demanding several meeting structures, which was also a missing part of online meeting platforms. As a result, we set out to develop a secure platform that can provide us with all these tools without compromising the warm atmosphere.
Our own needs were the seeds for Brainstork, yet its water and sunshine were the marketing and research community to help the platform sprout and thrive. Brainstork is being continuously shaped with our customers' feedback and requests, so that focus groups and in-depth interviews (IDIs) become one seamless online experience.